The Lactation College on Substack

The Lactation College on Substack

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The Lactation College on Substack
The Lactation College on Substack
Research Thursday. Infant Formula in the Digital Age: How US Online Formula Marketing Targets Parents

Research Thursday. Infant Formula in the Digital Age: How US Online Formula Marketing Targets Parents

May 1, 2025

Barbara L. Philipp, MD's avatar
Barbara L. Philipp, MD
May 01, 2025
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The Lactation College on Substack
The Lactation College on Substack
Research Thursday. Infant Formula in the Digital Age: How US Online Formula Marketing Targets Parents
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Here is the citation.

Froley S, Watkins C, Tomori C. Infant formula in the digital age: How US online formula marketing targets parents. Matrn Child Nutr. 2025 Apr 23:e70034. doi: 10.1111/mcn.70034.

Here is the PubMed link. This is an open access article.

PubMed Link

Here are some thoughts.

Infant formula is a 55 $billion industry that puts 10-15% of earning…

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